We set the strategy together
then I build your growthmachine
14+ years of B2B tech experience. A senior Go to Market lead who thinks along, builds along, and scales along.
Sound familiar?
Most B2B tech scale-ups run into the same challenges.
The founder does everything
Marketing, sales, partnerships, hiring. You know you can't keep doing it all yourself, but there's no one to hand it off to.
Strategy without execution
You hired a consultant. You got a nice report. But nobody implements it. The plan ends up in a drawer.
Execution without strategy
Your team runs campaigns and builds funnels, but nobody connects the dots. The parts work, the system doesn't.
Strategy and execution.
One point of contact.
I work as a fractional GTM lead: I set the strategic direction and then build the machine that delivers on it. From positioning to CRM setup, from content engine to sales playbook.
No handoff to another team. No lost context. One person who oversees the whole picture and connects the parts.
Who I work with
I work with B2B tech companies of 10-100 employees, primarily based in the Netherlands.
Typical profile
Scale-ups that are past product-market fit and want to professionalize their go-to-market. You have a working product and first customers, but the growth engine is still missing.
Signs it's time
- The founder is still the best salesperson
- Marketing delivers activity but no leads
- Your CRM is a spreadsheet (or feels like one)
- You have separate tools but no coherent system
- You want to scale but don't know where to start
How it works
From concrete project to strategic partnership.
Intake & diagnosis
We start with an honest conversation: where are you now, where do you want to go? I map out where the biggest lever is.
Strategy
No thick report, but a sharp plan with priorities. What we do first, what can wait, and why.
Build
This is where I'm different: I don't just write the plan, I build the workflows, configure the CRM, and set up the funnels.
Optimize & hand off
Measure, iterate, document. And once the system runs: hand it off to your team so it continues without me.
Why me
14+ years B2B tech
From startup to enterprise. I recognize patterns and get to the core faster.
Strategy + execution
I write the plan and build the machine. No handoff, no lost context.
AI-native workflow
AI as a daily tool, not a consulting topic. As one person I deliver the output of a small team.
HubSpot since 2012
Working with HubSpot since 2012. Yet I work tool-agnostic and process-first. If you choose HubSpot: Pack of Nodes handles professional implementation.
Latest insights
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